Sorbo Tequila's Bold Design Packs a Punch

by Natalie Mouradian on 09/27/2019 | 2 Minute Read

Designer Alex Lazaris teamed up with Adobe Live in order to come up with this beautiful and bold branding and packaging for Sorbo Tequila. The design is a fresh take on tequila packaging and packs a punch.

Editorial photograph

"Alex was invited to stream his design process on Adobe Live. While on Adobe Live, Alex built out the Sorbo Tequila brand and packaging system with the goal of standing out in the liquor aisle. The packaging is intended to inspire buyers to purchase tequila after becoming disheartened with cheap tequilas in the past. This bold clean packaging contrasts the vintage and distressed packaging trends of tequila bottles currently in the liquor aisle."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Adobe Live 1 of 3: https://www.youtube.com/watch?v=if7LV97xAxU

Adobe Live 2 of 3: https://www.youtube.com/watch?v=3rlFQPZfv4U

Adobe Live 3 of 3: https://www.youtube.com/watch?v=weCeF3uQj6k

Editorial photograph
Editorial photograph

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