In the final years of the aughts, a new kind of alcoholic beverage exploded in popularity, a sweetened, high-ABV malt beverage generously sprinkled with caffeine.

The synergistic effects of caffeine and alcohol proved to be both potent and successful, and while there were many other brands, it was Four Loko that captured the internet’s attention. An organic fan base grew around the absurdity of the drink and its powerful ability to get one blitzed for a few bucks, with caffeine keeping drinkers up for hours in a drunken stupor.

While the poor man’s speedball went away in 2010 when Four Loko removed caffeine from their products, the brand’s internet notoriety remained well-planted.