Body mist is one of those categories that has been waiting for someone to come along and make it exciting again. You know, beyond the likes of Victoria’s Secret body mists.
Sundae’s packaging, designed by Jo Cutri Studio, just did it with a jellybean-shaped bottle that is so immediately joyful and tactile you want to pick up every single one. It references the love of the Y2K era for candy-colored everything, while feeling completely contemporary and right at home in the current wave of nostalgic design sweeping beauty, fashion, and product design.
The monochromatic approach of printing the brand name and product details in the same, darker-hued color rather than using a contrasting label or sticker gives the system a seamless finish that elevates what could have been a fun novelty into something more premium.
