Thanku Eyewear Gets Hypnotic 80s Makeover
by Shawn Binder on 09/10/2019 | 2 Minute Read
The hypnotic packaging of Thanku Eyewear recalls the 80s in all the right ways. With over 10 years logged on the market, Thanku Eyewear is a family-owned business that has set its sights on a younger demographic. As a result? A sleek, stylish rebrand recalls all the best spy movies you’ve grown up with. Crafted by designer & creative director: Alejandro Gavancho, the bold white fonts & patterns coupled with the rich navy blue branded case invite a more youthful audience to adorn Thanku.
The name comes from gratitude as aside from selling glasses, the brand is also designed to function as a community that disseminates culture with music, fashion and art events.
ThankU eyewear elaborated on their rebrand with “The main idea for this project was to create a destructured and free brand that connects with young people instantaneously. Inspired by the 80s, with a lot of style in the way of combining of colors, using graphics, patterns, collages, a brand was created that portrays a professional image but at the same time is playful and irreverent. The materials and finishes were meticulously chosen to maintain a balance between the minimalistic and the risky.”
In addition, 10% of its profits gained from selling frames go to social organizations in Peru making Thanku eyewear a brand with 20/20 philanthropic sight.
- Designer/Creative Director:: Alejandro Gavancho
- Photos:: Sumiko Miura