Thanku Eyewear Gets Hypnotic 80s Makeover

by Shawn Binder on 09/10/2019 | 2 Minute Read

Editorial photograph
Editorial photograph
Editorial photograph

The hypnotic packaging of Thanku Eyewear recalls the 80s in all the right ways. With over 10 years logged on the market, Thanku Eyewear is a family-owned business that has set its sights on a younger demographic. As a result? A sleek, stylish rebrand recalls all the best spy movies you’ve grown up with. Crafted by designer & creative director: Alejandro Gavancho, the bold white fonts & patterns coupled with the rich navy blue branded case invite a more youthful audience to adorn Thanku.

Editorial photograph
Editorial photograph
Editorial photograph

The name comes from gratitude as aside from selling glasses, the brand is also designed to function as a community that disseminates culture with music, fashion and art events.

Editorial photograph
Editorial photograph
Editorial photograph

ThankU eyewear elaborated on their rebrand with “The main idea for this project was to create a destructured and free brand that connects with young people instantaneously. Inspired by the 80s, with a lot of style in the way of combining of colors, using graphics, patterns, collages, a brand was created that portrays a professional image but at the same time is playful and irreverent. The materials and finishes were meticulously chosen to maintain a balance between the minimalistic and the risky.”

Editorial photograph
Editorial photograph
Editorial photograph

In addition, 10% of its profits gained from selling frames go to social organizations in Peru making Thanku eyewear a brand with 20/20 philanthropic sight.

  • Designer/Creative Director:: Alejandro Gavancho
  • Photos:: Sumiko Miura

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