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Pop-Up Museum of Plastic Leverages Selfie Culture To Fight Plastic Waste

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There’s no denying Instagram’s popularity, especially among young users. According to social media management platform Hootsuite, over 70% of Instagram’s 1 billion monthly users are under 35. The widespread adoption by so many young people has made it a hotbed for brands and “influencers” to promote themselves, but it’s had a negative effect on the environment, has strained public resources, and inspired restaurants to create cocktail monstrosities.

But what if that “for the ‘gram” attitude could be directed towards something more pressing than growing engagement and reach metrics?

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