Thereâs no denying Instagramâs popularity, especially among young users. According to social media management platform Hootsuite, over 70% of Instagramâs 1 billion monthly users are under 35. The widespread adoption by so many young people has made it a hotbed for brands and âinfluencersâ to promote themselves, but itâs had a negative effect on the environment, has strained public resources, and inspired restaurants to create cocktail monstrosities.
But what if that âfor the âgramâ attitude could be directed towards something more pressing than growing engagement and reach metrics?