Welly Makes Delightfully Designed First Aid Kits, And You Can Only Find Them At Target

by Jessica Deseo on 04/18/2019 | 2 Minute Read

If you’re one of those active types who enjoy outdoor activities like climbing and hiking, a parent of young tots who scrape knees while learning to ride their bikes or fall off the jungle gym, or you're a true-blue klutz, you probably keep a first-aid kit handy. If you don't, it may be time to invest in one.  

Editorial photograph
Editorial photograph
Editorial photograph

Lucky for you, everyone’s favorite one-stop shop Target may have just what you need.

Co-founded by Eric Ryan, the same mind behind Method and Olly, comes small, compactable and stackable first aid kit brand, Welly. Vibrant and decked out with an assortment of patterns, these kits include bravery bandages for those who love an adventure or taking risks, single-use antibiotic ointments to clean out the cuts and wounds and other first aid essentials like medical scissors and tweezers.

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Editorial photograph

There’s even a wide variety of kits for all types of play like Handy Bandies that deliver bright blue pin-stripes, solid red and navy blue stripes bandages to give the bumps and cuts on your fingers and toes a classic, non-medical look.  There are even Superhero Supplies stacked with an assortment of ointments from hand sanitizer and triple antibiotic ointment to hydrocortisone cream and burn gel packets.

Editorial photograph
Editorial photograph

Welly launched exclusively in Target in 2019 but expanded into 10,000 doors in 2020 including CVS, Meijer, Hy-Vee, Giant Eagle, Stop & Shop, and Amazon.

Editorial photograph

Product Design: Prime StudioBrand Development & Visual Design: Partners and Spade

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