Become An Active Soul With ?NIMA
by Casha Doemland on 05/02/2019 | 2 Minute Read
From the moment we saw the photography, we knew ?NIMA was a brand that we wanted to know more about. Between the minimalistic packaging design and the gorgeous garments, ?NIMA makes it look good to be an "active soul."
“Constantly on the move” has become a way of life for the common city worker/fit maniacs.
?NIMA exists to merge these two worlds into garments fit for both lives. We decided to give ?NIMA a personality of its own by creating a bold logotype with a sober palette to communicate determination and efficiency. We gave the SOUL an important part in the project. Meaning that the person is active not because they have to but because they need to.
An ACTIVE SOUL is one that cannot stop trying to be better inside and outside.
- Agency: Chapter Team