The United Colors of Benetton...Olive Oil?
by Rudy Sanchez on 12/17/2019 | 2 Minute Read
When Italian fashion house Benetton decided to release a line of limited edition olive oil, they turned to Gruppo ASA and their innovative Customized Olive Oil Metallic Bottle, or C.OL.O.M.BO. to create a special metallic bottle with the stylish design representative of Colors of Benetton.
"Graphic development of the C.OL.O.M.BO. packaging, containing extra virgin olive oil. It was created by Gruppo ASA (the first independent group in Italy in the field of General Line metal packaging and the fourth biggest group in Europe) for Luciano Benetton and his Family. The colors and the lettering were chosen in accordance with the lively and fresh style of the worldwide renowned fashion brand.
C.OL.O.M.BO. is an acronym which stands for Customized Olive Oil Metallic Bottle, a bottle-shaped metallic container, suitable for contact with food, in particular extra virgin olive oil. It won the bronze at the Cans of the world of the year in 2008 (innovation award) of the International packaging association."
- Client: Gruppo ASA for Luciano Benetton
- Art Direction, Graphic Design, Packaging: Valentina Ciandrini
- Photography: Francesco Moscato