It’s official. Plant ladies are the new cat ladies.
Now more than ever, people in the Millennial bracket are taking up gardening and filling their homes with houseplants. According to the 2017 National Gardening Report, 74 percent of US households are flexing their green thumbs, and this trend is reflected in the products we buy. With the increase in bringing the outdoors in, and a continued yearning for the real world and offline experiences, the images and icons from the natural world have become synonymous with organic products. We are seeing a shift of style that is less realistic and more illustrative that takes nature to the next level.
Bloombox Brand Engineers created a new packaging system for chocolate brand Smoor, and it’s a virtual trip to a botanical garden, complete with chocolate at the end of your visit.
