Binh Coffee is in the business of dreams, that magical Taster’s Choice-like moment that strikes as soon as you take that first sip.

Of course, you don’t want that first taste of coffee to be just any old sip. You want to construct an unforgettable experience, and that goes beyond just the drink itself, something that hits as soon as you spot the packaging on the shelf.

We caught up with award-winning designer Ian Wallace to unwrap his design process and discover the inspiration behind each detail.