Cultural Sensitivities & Packaging Design for Halal Foods

Published

August 7, 2017

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By: Adel Radwan

To think that religion has anything to do with packaging is a far-fetched thought for most. The global Halal market is currently valued to be approximately USD2.3 trillion. If we consider that packaging comes in both tangible (products) and non-tangible (services) form, then that number rises quite dramatically.

The total number of people that identify themselves as Muslim now stands at 1.6B people. This economic powerhouse of a market is one of the major consumer segments in the world today, driving many FMCG and food multinationals to invest heavily in marketing and advertising in these markets for their products and services.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.