Featured image for A Fresh Minimalist Design Approach for Plant-Based Skin Care

A Fresh Minimalist Design Approach for Plant-Based Skin Care

by Theresa Christine Johnson on 03/15/2017 | 3 Minute Read

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Less is more, especially when it comes to those who have sensitive skin. They need products without a bunch of chemicals or irritating ingredients, like the line of plant-based Peet Rivko products. Designed by Gunter Piekarski, the packaging expresses the simple, gentle formulas used in each item. Black and white packaging along with a bold, sans serif font look incredibly modern and sleek, appealing to those who need something different from what’s on the market.

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“Peet Rivko is a line of plant-based products for sensitive skin. Founded in Brooklyn by Johanna Peet, the brand has crafted a range of simple and clean products which include zero toxins and zero irritants.”

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“Our identity design is in direct response to the ‘less is more’ mentality adopted by the brand. This reductional approach allowed us to create a simpler, more effective graphic system. Use of the logo characters as playful, interactive elements, results in direction which otherwise could have been perceived as cold and impersonal.”

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Designed by: Gunter Piekarski

Client : Peet Rivko

Country: United Kingdom