HP Inc. has collaborated with the award-winning designers, the Yarza Twins, and Smirnoff to launch the beta programme of HP SmartStream Designer for Designers (D4D). HP SmartStream D4D is a suite of “light” design solutions that enables designers to randomise and personalise packaging.

At the HP SmartStream D4D launch party on November 2nd at the Black Swan Studios in Bermondsey, London, designers witnessed how the Yarza Twins used the software to create stunning individualised packaging for Smirnoff, in response to the brief “Every one the same. Every one different.”