Kola Premium Cannabis Capsules
by Theresa Christine Johnson on 09/21/2016 | 3 Minute Read
Cannabis capsules never looked so good. Hired Guns Creative was tasked with designing Kola Premium Cannabis, giving it a sleek and modern look for a product that goes beyond organic.
“For Kola Premium Cannabis, our goal was to create a marijuana brand that feels modern and sexy, with strong typography and subtle references to the iconic pot plant for an elegant secondary read. The name Kola, referring to the largest, tallest cone of a cannabis plant, is echoed through the placement of the word mark, budding from the end of a stem-like horizontal bar that grows responsively with the shape and size of each product. At the very tip of the brand, the spur of the letter ‘a’ unfurls with the serrate edge of a marijuana leaf.”
“The box of capsules shines with a bold area of beautiful holographic foil, blooming in prismatic colours out of a rich black background, the brand climbing around the corners for an engaging, wrap-around tactile experience.”
Kola Premium Cannabis looks luxurious while still youthful and fun. The holographic foil is captivating and speaks a bit to the more traditional type of cannabis packaging that focused on rainbows or trippy graphics. This, however, is a more modern and clean approach. Black boxes add in a bit of sophistication, while the sans serif font keeps it looking contemporary.
Designed by Hired Guns Creative