Featured image for Batiste


by Theresa Christine Johnson on 08/19/2015 | 2 Minute Read

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Dry shampoo is a girl’s best friend. I’m a personal fan of Batiste, so I’m thrilled to have them here on The Dieline! The popular dry shampoo brand is taking their success and expanding their brand, requiring a design that clearly communicates their values and also allows for new products to be added to their line.

“International brand design agency bluemarlin has created a new visual identity for Batiste, the UK’s #1 dry shampoo brand. The reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry shampoos and extend the brand into styling products.”

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“The brief was to create a design that captured Batiste’s mission to empower consumers to take better care of their hair and feel instantly transformed. The resulting design is stylish, full of impact and truly reflective of the brand’s quirky and confident personality.”

“The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking loyal and new consumers alike to take a second look. Cherries reveal themselves to be bold red lips. Pink flamingos become Martini glasses while lotus flowers bloom into swans. This cheeky design convention unites the range as each variant playfully offers a different visual game.”

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Batiste’s new look is undeniably feminine and youthful, appealing to busy young women searching for the best hair products out there. The brand name appears on a white banner in a cursive typeface that adds in a dash of retro vibes. Each product has vastly different graphics with a varying color palette, making it instantly noticeable and something beautiful for buyers to have on their shelf of hair care products. With designs that change right before your eyes, the dry shampoo implies that you yourself will be transformed by using them.

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Designed by: bluemarlin

Country: United Kingdom

City: London