Taste of Greece
by Dieline Author on 06/09/2014 | 4 Minute Read
Taste of Greece is Ouzo, a traditional Greek alcoholic beverage. The concept from Dolphins // Communication Design was to embody Greece and all its traditions. The illustrations are fine and detailed. I love the color scheme and how each bottle has both illustrations and intricate patterns.
"The product: New miniature packaging for the E.V.A. A soft and traditional, sweet 'Ouzo Mitilini', with distillate from copper stills. The secret recipe with aniseed from Lisvori on Lesvos and other aromatic seeds from the Aeolian land, the slow distillation boiling, are the valuable legacies of the past. It’s the old recipe that offers a renaissance of the senses.
The design: The design aims at the differentiation from the competition in the field of souvenirs. Ouzo is one of the defining drinks of Greece, to a point that it is now deemed to be a stereotypical choice. This is the reason why images and symbols which are closely connected to the Greek tradition and culture were used. The tone of the illustration, although inspired by the ancient black-figured vessels, maintains an alternative and vivid code of aesthetics.
Designed by: Dolphins // Communication DesignArt Directors: Thanasis Tsampoukas, Vasilis PapadopoulosIllustrator: Viktor GountarasClient: EVA (Greek Distillation Company)Country: Greece