Wanting to stand out from the crowd of convenience stores brown paper bags and cup Navesen, a Norwegian convenience store commissioned designer Džiugas Valančauskas to re-design their entire branding, delivering a concept based on witty copywriting, color and heavy typography design.
“Narvesen is a Norwegian convenience store chain that just recently launched in Lithuania. One of their specialty is take-away food and drinks. To make new brand visible we decided to make food and drink packaging that would really stand out in the crowd.
Every single piece of packaging tells a story about what it may be if you just turn on your imagination. For example, coffee cup says “I’m not a cup. I’m warm gloves for cold morning” or a bag for panini says “I’m not a bag. I’m a hideout for you sandwich”, etc.
Narvesen packaging now really stands out in the take-away food market dominated by brown paper bags and white paper cups.”
Agency: McCann Vilnius
Designer: Džiugas Valančauskas
Client: Narvesen
