Rae Foods Mini Muffins

Matthew Stuckey at Be Friendly created a little treat for the eyes for RaeFoods who produce high quality muffins which are dairy, egg, peanut and soy free. That’s great, but if they’re not delicious no one would care and as the packaging declares “everyone deserves delicious”. Our aim with the branding and packaging was to create a look that would appeal to kids (and hence parents), yet also look at home in high quality focused retail outlets.