Gevalia: Stretching a brand for new distribution. For a brand that has been around for well over a hundred years, a packaging refresh may seem like a daunting task. Gevalia needed to understand its ownable equities and Landor saw an opportunity to dig deep into the heritage of the brand to find visual territories that would bring the brand story to life.
Keep reading
Create a Free or Pro account to continue reading.
Create an account for free access to this article
Free members enjoy 5 posts per month,
or access more features and content with Dieline Pro.
Have an account? Sign in