by Jessica Sanchez on 10/17/2013 | 2 Minute Read
"Magellan's is a travel accessories company that has two stores, one in Santa Monica, CA and Santa Barbara, CA. Currently they are targeting older wealthy individuals. The redesign targets a younger crowd that are outgoing, adventurous, thrill seeking, and energetic. The packaging and identity are infused with six key attributes: charged, rewarding, captivating, systematic, accommodating, and precise. The new set of packaging that I designed are archetypes for current and future products, including liquids containers, gel dispensers, tablet boxes, fabric rolls.
Designed By: Andrew Yao-An Lee, U.S.A
Acme Smoked Fish Corp.
Olberding Brand Family