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Student: Magellan's

by Jessica Sanchez on 10/17/2013 | 2 Minute Read

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Magellan's is a re-design from student Andrew Yao-An Lee. A wonderful take not only on a re-design but branding the product to whole new audience. Read more about this project after the jump!

 

 

"Magellan's is a travel accessories company that has two stores, one in Santa Monica, CA and Santa Barbara, CA. Currently they are targeting older wealthy individuals. The redesign targets a younger crowd that are outgoing, adventurous, thrill seeking, and energetic. The packaging and identity are infused with six key attributes: charged, rewarding, captivating, systematic, accommodating, and precise. The new set of packaging that I designed are archetypes for current and future products, including liquids containers, gel dispensers, tablet boxes, fabric rolls.

Designed By: Andrew Yao-An Lee, U.S.A

Editorial photograph

Editorial photograph 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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