“Old Spice Classic. Preserving a cultural icon.

Many have fond memories of their father, grand father, or great grand father wearing Old Spice After Shave. While your great grandfather may no longer be with us, his classic after shave is. Constantly dismissed for the same reason it is loved, Landor was tasked with bringing the packaging up to date for a new generation of nostril deprived youngsters, while not confusing the father figures that are still with us.”