Black Steel Bourbon’s Packaging Is Designed For A Younger Whiskey Connoisseur

Published

January 6, 2023

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Chad Michael Studio designed the packaging for Dr. Disrespect’s bourbon in partnership with The Bardstown Bourbon Company. The packaging design features sophisticated elements that tap into traditional details enlightened from classic bourbon bottles. Yet, because this libation was designed for a younger whiskey drinker, the bold typography paired with the bright, cheerful green hue creates a more vibrant aesthetic than traditional bottle designs.

Editorial photograph

A beautifully ridiculous, absurdly smooth Bourbon that combines true whiskey-making traditions with an untraditional attitude. Designed for the legend himself, Dr. Disrespect, in partnership with The Bardstown Bourbon Company. Black Steel is a Bourbon in full power pose.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover