“A star is (re)born.” Star Dry Gin has been around since 1933 and has always been a popular choice. Although it’s gone through a series of bottle shapes and label designs in the past, they turned to Motherland for their most extensive make-over to date.

“With the latest design for this classic gin, Motherland wanted to revive the product’s heritage and London Dry Gin origins. From an anonymous yet strangely ostentatious design reminiscent of cheap vodka brands, we headed off in the direction of a more stable, classic look with a distinct British heritage. The new bottle shape meant there was more surface to play with, while the challenge remained: how to make this relatively standard shaped bottle interesting.”

“Design-wise, the new Star Dry Gin is much inspired by the handwritten typography of early tube- and traffic signage in London, with elements thrown in from the first 1930s Star Dry Gin as well.”