Beefeater Rebrands With A More Sustainable Approach

Published

March 25, 2021

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The famous Gin brand, Beefeater, has rebranded to reinforce its contemporary design preferences while still building on the bright and bold variants within its colorful range. One of the most moving components of this rebrand is the modernized illustrative elements featured on the new recyclable label paper. This recyclable label has replaced the previous plastic ones; we love these steps towards a more sustainable future, especially in the alcohol category.

Editorial photograph

Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popular flavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover