“Beefeater London Dry gin brand celebrates the 2011 holiday season with a limited edition carton to support the global off-trade sector. The vibrant pack that contains 70cl bottle features an outline of the Beefeater Dry bottle, filled with a collage of icons and words to inspire consumers when creating their Beefeater Gin cocktail. Various winter images and a metallic finish create a festive mood. The pack follows other limited editions released by the brand since 2009 including last year’s Winter Gin.