Inspired by the concept of a “third eye,” or the mind’s eye, which perceives that which is beyond our normal senses, All Good Organics new Switchel is a sparkling health drink made with apple cider vinegar and packed with probiotics.
“Well-known local brand All Good Organics is back with a new drink for supermarket shelves: this time a Switchel — a little known sparkling health tonic with an apple cider vinegar base. It’s organic and packed with good stuff, like live probiotics. And it tastes delicious. As a brand they’re known for their charming illustrations and characters — this was a chance to build on the equity of prior products, whilst feeling fresh and unexpected.”
“The third eye (also called the mind’s eye, or inner eye) is a mystical and esoteric concept of a speculative invisible eye, usually depicted as located on the forehead providing perception beyond ordinary sight — the kind of perception that leads to you buying a refreshing drink that’s good for you.”
