Inspired by the Millennial / Gen X consumer, E & J Gallo Winery decided to re-design Ergo Rioja, a red wine from Spain. The re-design seems like they stripped everything away and started with a clean slate. I can really see the approach that was taken with this re-design. A simplified logo that showcases the bold and luscious flavor with the wine whilst keeping a contemporary feel.
Designer/Design Director: Greta Hellums
Agency: E & J Gallo Winery
