Bahia is a northeastern Brazilian state known for its energy and irreverence, and Pepsi recently released a virtual can design to celebrate its independence. The digital can design features colors that reference the state’s flag and illustrations representing the unique culture and identity while staying true to the Pepsi branding.
In July of this year, PEPSI® celebrated the Independence of Bahia on the social networks by creating a thematic virtual can with cultural references to the State and, after the success of the action on the brand’s platforms on social media, PEPSI® presents a limited-edition version of its iconic blue can, inspired by all the boldness and irreverence of Bahians. The brand presents the version with iconic references to Bahia’s architecture, such as the Barra Lighthouse in Salvador, references to food with the acarajé and to culture, with the illustration of an electric trio, items that inspired the commemorative edition.
