The Brand Union in collaboration with Spike Lee, came up with the design for Absolut’s Brooklyn edition. The newest addition in Absolut vodka’s city series. Check out the newest incarnation below.

“The Brand Union was challenged to develop a uniquely inspiring story through the eyes of Spike Lee and his vision of Brooklyn bringing the bottle design to life. The result is a 1-liter Absolut bottle that features a brownstone with the number from Spike Lee’s childhood home in Cobble Hill, 165, on the building’s front door.

The concept was developed choosing ‘stoop life’ as a theme to tell the story of Brooklyn. The stoop is a place where the community comes together, where life happens. Somewhere that everyone holds a memory from moments in their lives. This connection enables the consumer to feel a sense of comfort from the bottle design and truly resonates with all New Yorkers.