Product Ventures embarked on a design journey to showcase their unique ability to combine structural and graphic innovations. The alluring spirit of Absinthe was chosen as the platform, because of its richness and complexity. The design team leveraged their package design talents to unleash the true essence of this misunderstood spirit. After countless hours of research, the collective perception of Absinthe was deconstructed into meaningful facets of its character. Each facet was then translated into a visual language of imagery, elements, colors, and textures. The designs that resulted were: Tarts & Dandies, Mortier & Pilon, Sarabithia, Paradox, L’OR, and Enchant.