Club Colombia, a renowned symbol of premium beer in Colombia, has unveiled an alluring packaging design crafted by MullenLowe 43. This redesign embraces Colombia’s rich cultural heritage through intricate patterns and artisanal weaves, showcasing the nation’s identity worldwide. Each beer variety within the Club Colombia range embodies a distinct artistic expression. Club Colombia Roja, for example, draws inspiration from the iconic ‘sombrero vueltiao’ pattern, preserving the cultural heritage of the Zenú people. Meanwhile, Club Colombia Negra incorporates the precise and intricate designs of ‘Tamo’ from Nariño, celebrating Colombia’s ancestral and indigenous identity in a contemporary light, making Club Colombia a true luxury mark of Colombian pride.

Club Colombia has been the a top reference for premium beer in the country. Its high quality and global recognition have allowed, through its distinguished image full of patterns and artisanal weaves, to showcase the richness of our culture in every corner of the planet. However, along with the evolution of our society, the understanding and perception of luxury and premium have also changed for the new generations.