What’s in a name? that which we call a Coke. By any other name would taste as sweet.

Ok, I doubt Coca-Cola was inspired by Shakespeare for their most recent campaign for the European market, but I just couldn’t help it. After the success of the ‘Share a Coke’ campaign down under last year, Coca-Cola launched a similar Campaign in Europe, swapping their brand name for consumers on their product. “For the first time in the UK, 150 of the most popular names will be stocked on shelves across the country, with names ranging from Aaron to Zoe. The campaign will run across individual 375ml and 500ml bottles of Coke, Diet Coke and Coke Zero. There are no plans to branch it out to other Coke-owned brands such as Powerade.”