Inspiration for designers to go beyond the logo.
By: Julia Makhalova
In 2017, branding has become a company’s ethos, pathos and logos. It defines everything, from marketing to HR to product policies. A logo is not just a representation of some company’s business, not or even their values, but a symbol of the tribe of a like-minded Us. It is the time to design not simply a symbol, but an experience. Don’t believe me? Ask Supreme.

















