From Japanese Gardens to the Bar Cart, Roleplay Modernizes Gut Health for JIN JIN

Published

April 28, 2026

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JIN JIN is a concentrated enzymatic cordial with branding from Roleplay to break free from wellness industry sterility
Roleplay needed to create a look for JIN JIN that gave the wisdom of its ancient Japanese recipe a modern stage

These days, it’s all about gut health. And JIN JIN is here to help bring the tradition of ancient tummy-friendly enhancing recipes into the modern era, and make it enticing to a contemporary audience.

JIN JIN is a concentrated enzymatic cordial—try saying that five times fast—which is great for your gut health but not great for snappy branding purposes. So JIN JIN worked with Roleplay on the tricky task of communicating the drink’s function in a way that resonated with a mainstream, western consumer base.

Charlotte Beach

Charlotte Beach is a New England expat with a cat named Joan Cusack. She’s a former professional soccer player turned writer, sign painter, and vintage clothing connoisseur now living in Los Angeles. She studied writing and visual arts at Brown University, and is currently finishing up the legendary Sign Graphics course at Los Angeles Trade Tech College. The daughter of two newspaper reporters, Charlotte has a penchant for retro handcrafts and snappy sentences.