• Ark Visual has created a sophisticated packaging system for Israeli boulangerie Pâte and Puff
• The design is rooted in the sense of balance and craft inherent to a pastry chef’s way of working

The packaging for Israeli boulangerie Pâte and Puff by Ark Visual is all about balance. As food items, pâte and puff pastries at once contrast and compliment the other, while crafted by the same hands. Ark Visual has created a brand and packaging system rooted in this dynamic, using delicate, hand-drawn illustrations in a pointillist stippling style to portray Pâte and Puff’s products in a way that honors a craft that’s similar to that of a pastry chef.

The system feels luxurious and indulgent, thoughtfully envisioned to stack so that the woodmark matches up and continues across the boxes when stacked. Minimalist and clean, yet packed with expansiveness through the realistic illustrations on each box. The project is an exercise in control to achieve a blended sense of homey sophistication.