Monak’s packaging, designed by Incondicional Creative Studio, is a great balance between playful and classic. The oversized block typography dominates the label, creating a striking visual hierarchy that’s hard to miss on a shelf. The layout stays grounded in traditional wine cues with its centered text and vintage markers, but the bold scale and unexpected colors make it feel younger and more conversational, signaling a brand that wants to invite drinkers in, not intimidate them.