Founded three years ago, One Trick Pony immediately stood out from the crowded peanut butter category by using only organic legumes from Argentina and Patagonian sea salt. While many foods like to point out the provenance of their ingredients, most peanut butter doesn’t bother. One Trick Pony, however, is proud of its Cordova peanuts, which the brand says make for a product so sweet and consistent that it doesn’t need additives like sugar or palm oil.

Recently, One Trick Pony enlisted design studio Polygraph to design the logo, label, and branding for its updated jars, which address a common gripe among natural peanut butter connoisseurs—the issue of oil separation.

Anyone who has purchased a jar of natural peanut butter has likely experienced the annoying process of stirring together the thick butter before spreading it onto toast or the oily leaks from the jar. One Trick Pony’s new jars feature chunky, leak-proof lids and an inverted design that places the separated oil at the bottom of the jar when it’s flipped over to open. This ingenious design eliminates the need for additives or stirring, a game-changer for fans of natural peanut butter.

If the new jars resemble cosmetic packaging, that’s no mere coincidence. Lucy Dana, co-founder of One Trick Pony, collaborated closely with a packaging manufacturer with prior experience in cosmetics to design the shape and function of the custom peanut butter jars.

The updated color palette is also reminiscent of beauty packaging, with a pleasant trio of blue, green, and purple as the primary hues.  The cute pony mascot remains, and a contrasting word bubble serves as a callout describing the ingredients for each flavor. The typography is modern and playful, and the jar body is dominated by the variety of each peanut butter (crunchy, smooth, and unsalted), with the brand name along the bottom of the lid. A wavy rope graphic is strung along the jar’s top (bottom?), providing a visual break and adding to the pony theme.

Surprisingly, we’ve made it to 2025 without anyone thinking to create an inverted jar for natural peanut butter to address the two biggest gripes of oily messes and the need for stirring with every use. Even if the brand lives up to its name, it’s a neat and clever trick.

One Trick Pony’s update comes as it debuts in retailer Whole Foods.