Billie, the women-based self-care brand that started with a razor, has been committed to breaking boundaries and empowering women to make their own choices while rejecting unrealistic beauty standards.

Now, the creative brand is taking a playful approach to address the outlandish standards women often face with their latest campaign, “No Worries if Not.” The project includes a bright, colorful, quirky board game that ingeniously reframes sexist expectations into a Monopoly-like adventure.