Churn’s packaging, designed by Boredom Kills Creative, radiates energy and creativity, inviting customers to reimagine the flavors they can spread. The bright colors and loose, playful illustrations reflect a sense of experimentation, encouraging home cooks to step outside traditional boundaries. Broken and distorted line work adds movement and a dynamic, almost “alive” quality to the ingredients depicted, emphasizing the excitement of trying something new, like, say, bruschetta butter (yum).

Alex Adam, Founder and Creative Director of Boredom Kills Creative, gives more insight into the strategy and thought process behind the design below.