Potty Pot Unexpectedly Leans Into Whimsy For Its Cat Litter

Published

October 15, 2024

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The packaging design for Potty Pot by PG Branding uses a playful, illustrated approach that contrasts the typical pet product visuals by focusing on a relaxed cat enjoying its home. The bright colors and whimsical character invite consumers to associate the product with light joy, emphasizing the emotional well-being of pets.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover