Any typography lover will tell you that sometimes a good word is all you need. Freytag Anderson has a knack for smart text, and they continue their hot streak with the design for Edinburgh’s UP-UP chocolate.

These appetizing sweets are able to capture attention without a lot of detail: just vibrant color palettes and a bubbly, dynamic wordmark, whose up arrows reference the fair-trade brand’s mission to “turn the chocolate industry upside down.”