As a part of their mission to inspire self-expression and share unique flavours, Truly Hard Seltzer used what they have at their disposal, their bright, flavourful fruit to create Truly Colours.

This line of paints, made with the natural pigments found in Truly’s fruits, was purposefully created for emerging Canadian artists. Collaborating with local boutique paint manufacturer, The Toronto Ink Company, these flavour-inspired custom paints were brought to life. Once finished, the six paints werepackaged in custom tubes and boxes, the design of which was inspired by the fruit flavours and can design of Truly Hard Seltzer. The paints were packed in a blank canvas (literally) box for the artists to make their own.