There’s no secret that playfully round illustrations make for a highly welcoming design element. The Sensitive Type’s packaging took this to heart with its design created by Jo Cutri Studio. The beauty brand’s packaging system implements color and shapes to create a beautiful brand system that’s not only refreshing but inclusive to all.

The Sensitive Type create unique, considerate, natural and effective skincare products aligned with the values of ethically, socially and environmentally conscious customers.