The bold and brash look of Y2K convenience store snacks has been back for a while, and one of the most fun recent takes on this trend is PepsiCo Latin America’s design for the savory snack KACANG.
While Head of Design Vasily KasSab described interest in a modern approach, the poppy typography, loud colors, and fun background patterns for this dynamic pouch are a comforting burst of nostalgia for the endearingly in-your-face packaging of the early 2000s.
