According to a report by e-commerce platform Shopify, the online revenue of athletic footwear could reach $63.5 billion in 2022, an increase of 23% from 2020. Unfortunately, many of those sneakers arrive on consumers’ doorsteps boxed twice—the regular shoebox one would generally expect but packed inside a larger shipping box.

For the 2020 Space Hippie release, the Nike packaging team, led by Rich Hastings, took the opportunity to design the “One Box,” a shoebox that serves as a mailer that also reduces the amount of packaging material used.