Take a minute and think about your shower. While it might be a meditative space for relaxation and suds, it’s also a place that facilitates large quantities of excess waste. Simply think about your shampoo bottles, conditioner bottles, face wash bottles, and, of course, body wash bottles.

Dove, however, is a brand that’s committed to creating positive change and has recently worked with JDO, the independent global brand design and innovation agency, to launch the new Body Wash Reusable Bottle & Concentrate Refills.