It’s no secret that one of the enduring conundrums of single-use plastic waste is the toothpaste tube. While Colgate and Tom’s have made some progress with recyclable containers, other brands like Bite have simply reinvented the format with what essentially boils down to a toothpaste pill.

Well, dental care brand Happier wants to throw their hat in the ring to make cleaning teeth and gums just a teensy bit more sustainable, too. The UK brand uses aluminum toothpaste tubes, for example. Happier’s plastic caps are also curbside recyclable and white because it is easier to recycle than colored plastic. Plus, their toothbrushes get made from bamboo. Packaging like padded shipping envelopes are made from 100% paper, including the labels, and is recyclable and reusable.