Rebranding Häagen-Dazs with Chase Design Group

On this episode of Dieline Decoded, Jon Arriaza, Senior Design Director at Chase and Rachel Wall Jaiven, Marketing Director, Häagen-Dazs and New Ventures at Dreyer’s Grand Ice Cream discuss the process of rebranding the iconic Ice Cream brand Häagen-Dazs. Join us for a revealing behind-the-redesign live case study, followed by Q&A with Jon and Rachel.