Sometimes you want something a bit more literal.
The utilitarian and direct design of FISZE is both captivating and extremely memorable. The bubble-inspired ends of the letters that disconnect show how far you can design a typeface that tells the story of a brand. The gradient of orange showcases that, as a concept design, FISZE is a potential brand with limitless potential.
“I wanted to design using the feeling of carbonic acid and bubbles when I drink a seltzer, so I used circles in the logo. I also tried to show the feeling of carbonation disappearing from our mouths and made the lines of the logo disconnect.
